The Small Business Branding Tips Podcast Series

Hello and Welcome to the blog post introducing our first podcast for Small Business EASY Branding Tips, brought to you by SSS for Success (EASY Brand Marketing Specialists). At SSS for Success, we are working to help Small Businesses Survive through EASY Sales, where the acronym EASY represents our company’s ability to help small businesses: Establish the profile of their “ideal customer“; Analyze products & services to tailor them for the “ideal customer“; Secure the most effective ways to build and maintain customer relationships; and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business. As the creator of the EASY Brand Marketing Program, I thank you for interest in this blog and hope you’ll enjoy listening to the very first podcast of the series.

I started SSS for Success (EASY Brand Marketing Specialists) because I saw a true need for the varied services that became part of the EASY Brand Marketing Program.  As I got out and talked to people about what I do, I found that people who worked in places that sought to help small business owners, like Small Business Development Centers and Business Incubation Centers got what I was doing, but when I talked to small business owners themselves, I would often receive the “deer in headlights” look or a blank stare that told me that I needed to spend more time actually educating small biz owners on the need for branding (especially in the early stages) and how each of the steps of the EASY Brand Marketing Program are actually cost effective in the long- and short-term.  I also wanted to show how the results of incorporating the program early on actually improves your business because it brings you the increased sales that you need to help you stay in business for a long time to come.  I decided to create this blog and podcast series, because I wanted a platform to share weekly EASY Brand Marketing Tips, and hopefully help small business owners in the process.  Feel free to listen to the remainder of the podcast (there’s a podcast player about the bottom of this post), where I talk about the specifics of what the EASY Brand Marketing Program is, and how it is used to help bring about EASY Sales.  I’m hoping you’ll hear the passion in my voice and can see what drives me to want to help small businesses.   I’m also hoping you’ll tune in for future weekly podcasts that I promise will have more Small Business Branding Tips.  In fact, next week’s topic is actually about “The Basics of Branding and why anyone can do it well” (regardless of their marketing budget), so you’ll definitely want to check out next week’s podcast episode, as well as visit this blog for useful tips. I invite you to visit our website or send us an email at “blog comments @” (there are spaces in the address so we can try to avoid receiving web spam), or Contact Us through our Contact page on the website, or finding us on Twitter (@sss4success).  If you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

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