The Basics of Branding and Why Anyone Can Do It

Hello and Welcome to the second blog post and podcast for Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales, where the acronym EASY represents our company’s ability to help small businesses: Establish the profile of their “ideal customer“; Analyze products & services to tailor them for the “ideal customer“; Secure the most effective ways to build and maintain customer relationships; and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business.   As the creator of the EASY Brand Marketing Program, and I thank you for reading this blog and listening to our podcast series.  I started SSS for Success (EASY Brand Marketing Specialists) because I saw a true need for the varied services that became part of the EASY Brand Marketing Program.   As I got out and talked to people about what I do, I found that people who worked in places that sought to help small business owners, like Small Business Development Centers and Business Incubation Centers got what I was doing, but when I talked to small business owners themselves, I would often receive the “deer in headlights” look or a blank stare that told me that I needed to spend more time actually educating small biz owners on the need for branding (especially in the early stages) and how each of the steps of the EASY Brand Marketing Program are actually cost effective in the long- and short-term.  I also wanted to show how the results of incorporating the program early on actually improves your business because it brings you the increased sales that you need to help you stay in business for a long time to come.  I decided to create this podcast series, because I wanted a platform to share weekly EASY Brand Marketing Tips, and hopefully help small business owners in the process.  This week’s podcast is titled “The Basics of Branding and Why Anyone Can Do It”.  (You can CLICK HERE to read the Transcript by scrolling down to “Episode 2“).   In this week’s podcast, I get into the specifics of what I like to call “the 4 Step Common Sense Branding Strategy” and I talk about what I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand: