Blogs & Blogging | How to Build Web Traffic Through Information

Hello and welcome to this week Small Business EASY Branding Tip.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.  This week’s topic is: “Blogs & Blogging: How to web build traffic through information”.  In a previous post, I talked about “The Basics of Branding and Why Anyone Can Do It“, and detailed the 4 Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  Those steps were: Step 1: Determining & Defining Your Brand. Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it. Step 3: Launching Your Brand. Step 4: Managing, Monitoring & Tweaking Your Brand (Note: That’s “tweaking” your brand, meaning make minor revisions, not tweeting your brand, which is more so a function that occurs under Step 3). In this week’s tip, we’ll talk about how to use blogs to build traffic by providing relevant information to your audience on a timely schedule, including how blogging can be used as you launch, manage, and monitor your brand, so we’ll specifically be talking about Steps 3 and 4. Blogging can be the way that you build your reputation as an authority on your topic, and by delivering timely content, you can insure that you stay relevant with your core audience. Because so many people have blogs these days, many now think it’s intuitive, and everyone knows how to do it, but I still think that a tutorial can be useful to some, so I offer this one, with the slant on how it can be used to build and enhance your brand. Here’s what you need to do to use blogging to build web traffic through information:

  • Choose a Blog Service: Consider free services like Blogger or WordPress.
  • Customize your Blog: Choose a template design that visually represents your brand and a domain name that is branded towards your company’s identity (e.g. or
  • Incorporate Good Content: Set a blogging schedule, stick to it, and outline topics in advance for the weeks to come.
  • Allow Reader Comments & Feedback: This gives you a feel for what your audience is thinking and how you can improve content over time.
  • Cross-link and Promote other Bloggers: Be sure to read and get a “feel” for the blog before linking to it.

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