EASY Podcasting: Building Web Traffic Through Expertise

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

This week’s topic is: “EASY Podcasting: Building Web Traffic Through Expertise”.  In a previous post, I talked about “The Basics of Branding and Why Anyone Can Do It”.  In that post, I detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.

Those steps were: 1^st: Determining & Defining Your Brand. Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it. Step 3: Launching Your Brand. Step 4: Managing, Monitoring & Tweaking Your Brand (Note: That’s “tweaking” your brand, meaning make minor revisions, not tweeting your brand, which is more so a function that occurs under Step 3).

In this week’s post, I talk about how to use podcasting (or digital audio broadcasting) to build bring web traffic either to your blog or to your website, and to enhance your overall brand, so we’ll specifically be talking about Steps 3 & 4. 

Podcasting is like broadcasting your own radio show, that isn’t live, and people can choose to download it and listen to it at their leisure.

I recently got into podcasting and it’s an activity that I enjoy because it’s another way to connect to my audience, and I’m going to give a general overview as to how you can get started with EASY Podcasting. 

The first step towards having a successful podcast series, is to have a website or blog, just so your audience can have a central location to gather, and/or find your information if they choose to look somewhere else beyond their RSS reader.  You don’t necessarily need a website or a blog, but if your goal is to build your brand, then you should certainly have one or both.

Creating the actual podcast episode itself is something that requires 3 steps:

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