EASY Podcasting: Building Web Traffic Through Expertise
- Creating the File: To create a podcast episode, you need to have a microphone, and audio editing software. In order to record a decent quality podcast, I purchased the moderately priced Logitech ClearChat Comfort USB Headset, and downloaded the Audacity Free Audio Editor and Recorder with an MP3 encoder plug-in to allow me to export MP3 files.
- Uploading and Storing the File: I upload and store my files on the web hosting and storage accounts I already have at my disposal, but an easier alternative to this would be LibSyn (short for Liberated Syndication). While I don’t use LibSyn personally, I would highly recommend it because it’s economically priced (starting at $5/month and up), and they provide a lot of the tools you need to upload and distribute your podcast files.
- Disseminating the file to RSS readers: If you use LibSyn, this part will probably be taken care of for you, but if you choose to do it yourself, you can take your website/blog URL over to Feedburner and burn a Feedburner RSS feed, then submit it to iTunes, as well as the Microsoft Zune Marketplace. My experience has shown the iTunes process to be easier and more user-friendly, and their turn around time for getting podcast episodes listed is great!
With your podcast episode recorded, uploaded, and ready for subscription, be sure to use Twitter and Facebook, and all of the other social media tools out there to bring attention to your blog, and encourage people to visit your site and hopefully subscribe to your content, if they find it helpful.
There are certainly a variety of ways that you can go about setting up your own podcast series, and tons of helpful resources out there to get you started. What I’ve talked about today is what I’ve done, but you’re more than welcome to check out the many websites and other resources out there on this topic. For example, you can visit Cliff Ravenscraft’s Podcast Answer Man website and check out his Podcasting 101 podcast that helped me learn the basics before I started podcasting.
Please keep in mind that we here at SSS for Success (EASY Brand Marketing Specialists) are always here to help with our Social Media & Technology Training Packages to help you get a better grasp on podcasting and all the variety of tools and resources that are out there, and how you can learn to use them for yourself to grow your business.
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