EASY Personal Branding Tips: Why You Need a Personal Brand

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.  This week’s topic is: “EASY Personal Branding Tips: Why You Need a Personal Brand”.   

I was recently asked the importance of personal branding, and today, I want to talk about Why You Need a Personal Brand.  Whether you are a business owner, or a job seeker, there is something to be said for the level of professionalism that you project to potential clients and/or prospective employers.   As a personal branding strategy, I would advise that you acquire your own personal email address (e.g. you@yourname.com), in addition to a website hosted at the domain of your name for both you, as well as for your business, if for no other reason than to be proactive, rather than reactive about what’s available about you on the web.

In this week’s podcast, I give an example of how I incorporated personal branding into my own life, and how it’s helped me improve both my personal and professional life.  What I did was take control of my name, Kindra Cotton, and the information on the web about me and what you find whenever you perform a Google search for my name.

I sought to script a better narrative about me on the web, by first creating my own personal web portal, then by using blogging, podcasting, and the other social media tools like Facebook, Twitter, and LinkedIn, that I already had in my arsenal.

Within three months, I was able to change the search results for my name from obscure references from several years ago, to what you see in today’s search results, which more than likely point you to my personal web portal, or one of the many blogs, online communities, or publishing platforms that I’m associated with, most of which still probably link you back to my personal web portal.

As a business owner, its important to me to script a proper narrative about myself and my company, and in this economy, I would think it would behoove the savvy job seeker to put their best foot forward and use the web as both a business card and a resume so that potential employers can learn about you from you.

And I don’t just say this because I have created a Personal Branding Special at my company SSS for Success (EASY Brand Marketing Specialists), because I created the Special to specifically meet an immediate need I saw in the market. 

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