What Becomes of the Broken Hearted: How to Get Over Past Bad Service

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

This week’s topic is: “What Becomes of the Broken Hearted: How to Get Over Past Bad Service”.  In the podcast, I talk about some issues I’ve encountered with potential clients who are all gung-ho to move forward with their projects, but simultaneously reluctant to release the reigns of trust or loosen their purse strings for much needed services due to some bad service experiences from their past.

I offer the following suggestions to help ease the transition back to trusting service providers after you’ve been wronged in the past:

  1. Start in Small Doses: Get to know the company through smaller projects, and get a feel for what they can do, and if you like the level of service they provide to you.
  2. Allow the person you hire to exercise their expertise:  If you’ve taken the step to hire someone to complete a task, given them the breadth of space they need to complete it without hovering over them, or attempting to micromanage the process, especially if it’s in a field or area where you lack expertise. 
  3. If all else fails: Do it yourself.  That way you can make sure whatever you need to get done, get done to your satisfaction.

As a final note, for those that may have been curious, the first part of this podcast’s title “What Becomes of the Broken Hearted” is an ode to Motown legend Jimmy Ruffin, who released a song under that title in 1966 (video below).

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton

If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!
By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.


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