How Search Engines Work: The Road to EASY SEO Tips

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.  Originally, I intended for this week’s topic to be “EASY Search Engine Optimization (or SEO) Tips: Making Your Website Search Engine Friendly”, then I realized that in explaining how you can optimize your website for search engines, that a discussion on search engines themselves and how they work was warranted.  So, to that end, next week’s topic will be “EASY SEO Tips”, and this week’s topic will talk about the basics of search engines, and how they work.

To put this in the “grand scheme of things” for how this fits in with your business, as well as the EASY Brand Marketing Program, Search Engine Optimization is a key component to a successful web strategy that continually generates traffic to your site, and not just ANY traffic, but the right traffic that comes to your site, ready to take the action you need them to (which is really more important than how many people are actually visiting your site).  So, whether you have a website, or are considering constructing a new one, you’ll want to keep search engines in mind, unless you already have some magic formula for driving direct traffic to your site. When I talk next week about “EASY Search Engine Optimization Tips” and how you can make your website more search engine friendly, I’ll be giving tips on some of the things you should keep in mind when designing or redesigning your website, in order to obtain optimal placement on the organic search engine results page (also called SERPs). To give you a frame of reference for what organic search results are, see the image below: