EASY Search Engine Optimization (or SEO) Tips: 10 Tips for Making Your Website Search Engine Friendly
Hello and welcome to Small Business EASY Branding Tips. Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.
Last week, we talked about how search engines work, and laid the foundation of understanding for what needs to be done in order to search engine optimize your website.
This week, we have “10 Tips to Make Your Website More Search Engine Friendly”:
- Design your site first for a blind person, then add visual elements.
- Use a simple technology to build your site (like HTML).
- Choose unique title tags,
- Fill out the ALT IMAGE tag for all of your images.
- Optimize each page for 2-3 keywords, with at least 250 words of text.
- Link to pages that are relevant to your content.
- Avoid using Frames, Flash, Query Strings, and graphical navigation menus.
- Avoid deep directories and long, over-hyphenated URLs.
- Try the Lynx Browser (Text-based) viewer: See what search engines see when they crawl your page.
There are TONS of resources on the web where you can learn more about this, on great resource is: Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza. It’s a really great 10-in-1 book that gets into just about everything you need to know, and it gets into the finer points of Search Engine Marketing. It also includes a $25 gift card for trying out Google AdWords.
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