EASY Ways to Get Traffic to Your Website
Over the past several weeks, we’ve talked about EASY Small Business Brand Marketing Tips, ways to build traffic to your website and/or blog, and “The Basics of Branding and Why Anyone Can Do It”. We detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand:
- Step 1: Determining & Defining Your Brand.
- Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
- Step 3: Launching Your Brand.
- Step 4: Managing, Monitoring & Tweaking Your Brand
In this week’s podcast episode, we recap our previous tips, as well as highlight some more ways you can drive traffic to your website.
First, we talked about blogging and how it can be used as a way to build your reputation as an authority on your topic, by delivering timely content that insures that you stay relevant with your core audience. Getting started with blogging is fairly easy, as you simply need to:
- Choose a Blog Service.
- Customize your Blog with your brand: (e.g. blog.yourcompanyname.com or www.yourcompanysblog.com).
- Incorporate Good Content.
- Allow Reader Comments and Feedback and Cross-link and Promote other Bloggers.
Next, we moved on to email marketing and newsletters, and how you can not only build your reputation as an authority on your topic, but you can also stay connected with your audience through email, and possibly lead them to a call to action of your choice, based on your relationship with them that has been enhanced through email marketing.
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