EASY RSS Feeds: Understanding the EASY Way to Deliver Content

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

Over the past several weeks, we’ve talked about EASY Small Business Brand Marketing Tips, ways to build traffic to your website and/or blog, and “The Basics of Branding and Why Anyone Can Do It”.  We detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand: 

• Step 1: Determining & Defining Your Brand.
• Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
• Step 3: Launching Your Brand.
• Step 4: Managing, Monitoring & Tweaking Your Brand 

In this week’s podcast episode, I want to talk about using RSS feeds for distributing content or getting your information out there that’s posted on your website or blog.

RSS feeds, or “Really Simple Syndication” feeds, are sometimes called news feeds or web feeds, and they’re about TWO things:

 1. Creating news feeds to disseminate information, and 

 2. Subscribing to those feeds for the information that is of interest to you.

If you want to learn more about RSS feeds in more detail, check out the whatisrss.com website, as well as the books RSS and Atom in Action: Web 2.0 Building Blocks by Dave Johnson, Syndicating Web Sites with RSS Feeds For Dummies by Ellen Finkelstein, and Developing Feeds with RSS and Atom by Ben Hammersley.

I’ve also uploaded a brief tutorial on Youtube that talks about using Google Reader for RSS feeds:

YouTube video

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