EASY RSS Feeds: Understanding the EASY Way to Deliver Content
- Step 1: Determining & Defining Your Brand.
- Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
- Step 3: Launching Your Brand.
- Step 4: Managing, Monitoring & Tweaking Your Brand
In this week’s podcast episode, I want to talk about using RSS feeds for distributing content or getting your information out there that’s posted on your website or blog.
RSS feeds, or “Really Simple Syndication” feeds, are sometimes called news feeds or web feeds, and they’re about TWO things:
1. Creating news feeds to disseminate information, and
2. Subscribing to those feeds for the information that is of interest to you.
If you want to learn more about RSS feeds in more detail, check out the whatisrss.com website, as well as the books RSS and Atom in Action: Web 2.0 Building Blocks by Dave Johnson, Syndicating Web Sites with RSS Feeds For Dummies by Ellen Finkelstein, and Developing Feeds with RSS and Atom by Ben Hammersley.
I’ve also uploaded a brief tutorial on Youtube that talks about using Google Reader for RSS feeds:
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