- Step 1: Determining & Defining Your Brand.
- Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
- Step 3: Launching Your Brand.
- Step 4: Managing, Monitoring & Tweaking Your Brand
A few weeks ago, I talked about RSS feeds, or “Really Simple Syndication” feeds, which are also known as Web feeds, or news feeds, and I mentioned how I found them to be particularly perplexing when the idea was first introduced to me. Since that topic, I’ve had some questions that has encouraged me to delve a bit deeper into the subject, so in this episode, I’m going to talk more about the real uses of RSS feeds and how you can get the most out of them both for distributing content, as well as reading the content of others that’s of interest to you.
Here’s a recap on RSS feeds. They’re about TWO things:
1. Creating news feeds to disseminate information, and
2. Subscribing to those feeds for the information that is of interest to you.
In this week’s podcast, I talk more about the types of RSS Readers that you can use to subscribe to RSS feeds. I specifically talk about web-based and application based RSS Feed Readers.
Web-based RSS Feed Readers:
- Google Reader: My preferred reader. Great if you have a Google account.
- Bloglines: Simple set up and easy-to-use interface.
- MyYahoo: Another great tool if you already have a Yahoo account.
Application-based RSS Feed Readers:
- SharpReader: Easy to install, easy to use application with a clean interface.
- NetNewsWire (for Mac Users): Works on Macs, iPhones, and iPads.
If you want to learn more about RSS feeds in more detail, check out the whatisrss.com website, as well as the books RSS and Atom in Action: Web 2.0 Building Blocks by Dave Johnson, Syndicating Web Sites with RSS Feeds For Dummies by Ellen Finkelstein, and Developing Feeds with RSS and Atom by Ben Hammersley.
I’ve also uploaded a brief tutorial on Youtube that talks about Using RSS Feed Readers to Get Great Content:
Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey. If you’re a Small Business Owner that has been in business for a while, please fill out this survey. We’d really appreciate your input on both, if you have the time.
Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.