More about EASY RSS Feeds: Using RSS Feed Readers to Get Content

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

Over the past several weeks, we’ve talked about EASY Small Business Brand Marketing Tips, ways to build traffic to your website and/or blog, and “The Basics of Branding and Why Anyone Can Do It”.  We detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand: 

  • Step 1: Determining & Defining Your Brand.
  • Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
  • Step 3: Launching Your Brand.
  • Step 4: Managing, Monitoring & Tweaking Your Brand 

A few weeks ago, I talked about RSS feeds, or “Really Simple Syndication” feeds, which are also known as Web feeds, or news feeds, and I mentioned how I found them to be particularly perplexing when the idea was first introduced to me.  Since that topic, I’ve had some questions that has encouraged me to delve a bit deeper into the subject, so in this episode, I’m going to talk more about the real uses of RSS feeds and how you can get the most out of them both for distributing content, as well as reading the content of others that’s of interest to you.

Here’s a recap on RSS feeds. They’re about TWO things:
 1. Creating news feeds to disseminate information, and 
 2. Subscribing to those feeds for the information that is of interest to you.

In this week’s podcast, I talk more about the types of RSS Readers that you can use to subscribe to RSS feeds.  I specifically talk about web-based and application based RSS Feed Readers.

Web-based RSS Feed Readers:

  • Google Reader: My preferred reader. Great if you have a Google account.
  • Bloglines: Simple set up and easy-to-use interface.
  • MyYahoo: Another great tool if you already have a Yahoo account.

Application-based RSS Feed Readers:

If you want to learn more about RSS feeds in more detail, check out the website, as well as the books RSS and Atom in Action: Web 2.0 Building Blocks by Dave Johnson, Syndicating Web Sites with RSS Feeds For Dummies by Ellen Finkelstein, and Developing Feeds with RSS and Atom by Ben Hammersley.

I’ve also uploaded a brief tutorial on Youtube that talks about Using RSS Feed Readers to Get Great Content:

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.

Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton

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By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]“.


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