Using Twitter Chats: Highlighting Your Expertise Through Social Media

Hello and welcome to Small Business EASY Branding Tips and this week’s podcast.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

Almost everybody has heard about Twitter, and people use it for both personal and professional reasons.  

My understanding of Twitter and its usefulness has come full-circle in the past few months, as I’ve seen how it can be used to enhance a business and further solidify a brand.  One of the best ways I’ve seen this done, is through using Twitter Chats.  

A Twitter Chat is a group of people, usually meeting at a designated time, to discuss a particular topic via Twitter.  They do this by using what’s called a “Hashtag”, which is essentially a word with a pound sign before it, and you participate in the conversation by making your comment, and including that hashtag within your comment so that others following the chat can keep up.

There are a variety of Twitter Chats that occur all throughout the day and night on a number of topics.  There’s #brandchat, #carchat, #dogchat, #jobhuntchat, and my personal favorite #SmallBizChat.  

Navigating a Twitter Chat using the Twitter website can be problematic, and that’s why I use Tweetgrid, a website that lets you separate your Twitter streams based on a search term or whatever criteria that you’d like to set.  

Using Tweetgrid helps make a Twitter Chat a lot more manageable, thus turning Twitter into yet another social media platform that you can use to highlight your expertise and your brand, either by establishing your own Twitter Chat, or by participating in a topic that’s of interest to you.  It’s also a great way to meet like-minded people and network.

Most of the Twitter Chats were started by people that found they had an interest in something who decided to be a bit more solution-oriented about their communications.  Many are organized by someone who takes on the task of determining weekly topics and archiving the chats for chat members and other interested parties.  

If you’re a person that’s reluctant to use Twitter because you don’t see the professional usefulness of it, this takes care of that.  I encourage you to check out a Twitter Chat on a topic that’s of interest to you in the near future.  

Specifically, check out the upcoming #SmallBizChat happening TODAY September 08, 2010 at 8PM ET on Twitter featuring me (@KindraCotton), where I’ll be talking about “How to Write a Marketing Plan”.

Here’s a brief tutorial on Youtube that talks about Using Twitter Chats via Tweetgrid:


Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding SSS for Success on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.


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Have a great day!
Kindra Cotton



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