Using Twitter Chats: Highlighting Your Expertise Through Social Media

Hello and welcome to Small Business EASY Branding Tips and this week’s podcast.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

Almost everybody has heard about Twitter, and people use it for both personal and professional reasons.  

My understanding of Twitter and its usefulness has come full-circle in the past few months, as I’ve seen how it can be used to enhance a business and further solidify a brand.  One of the best ways I’ve seen this done, is through using Twitter Chats.  

A Twitter Chat is a group of people, usually meeting at a designated time, to discuss a particular topic via Twitter.  They do this by using what’s called a “Hashtag”, which is essentially a word with a pound sign before it, and you participate in the conversation by making your comment, and including that hashtag within your comment so that others following the chat can keep up.

There are a variety of Twitter Chats that occur all throughout the day and night on a number of topics.  There’s #brandchat, #carchat, #dogchat, #jobhuntchat, and my personal favorite #SmallBizChat.  

Navigating a Twitter Chat using the Twitter website can be problematic, and that’s why I use Tweetgrid, a website that lets you separate your Twitter streams based on a search term or whatever criteria that you’d like to set.  

Using Tweetgrid helps make a Twitter Chat a lot more manageable, thus turning Twitter into yet another social media platform that you can use to highlight your expertise and your brand, either by establishing your own Twitter Chat, or by participating in a topic that’s of interest to you.  It’s also a great way to meet like-minded people and network.

Most of the Twitter Chats were started by people that found they had an interest in something who decided to be a bit more solution-oriented about their communications.  Many are organized by someone who takes on the task of determining weekly topics and archiving the chats for chat members and other interested parties.  

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