When EASY is not a SCAM

Hello and welcome to Small Business EASY Branding Tips and this week’s podcast.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

It’s come to my attention that a few people have caught wind of the EASY Brand Marketing Blog and the EASY Brand Marketing Program, and have questioned the appropriateness of using the term “EASY” in relation to anything that has to do with small businesses.  I get it, but for me, it was one of those things that didn’t quite jump out at me because I’m not always necessarily looking for a scam.  More importantly, the original conception of the acronym that represents the steps of the branding process I’ve developed actually spelled out about 10 – 15 different words and EASY seemed like the best fit.  

Though the work involved in the EASY Brand Marketing Program is not easy for those doing (that is, my company) the results achieved by the benefiting company will be.  Essentially, you’re hiring a company that can show you how to Establish the profile of your “ideal customer” (using market research), Analyze your product & service offerings and tailor them for your “ideal customer” (through business intelligence and analytics), Secure the most effective ways to build and maintain customer relationships (by analyzing internal and external uses of technology), and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business (by insuring your company’s brand message is solidified in print and digital mediums).

It’s a long, drawn-out process, and it’s a lot of work done by my company on your behalf, and surely your cooperation and assistance are needed, if any of the work the EASY Brand Marketing Specialists team is doing is to be effective.  But, in many respects, for you as the small business owner, it’s EASY.  It’s saving you the time of conducting your own market research, doing your own internal operational analysis, and trying to figure out the overly complicated feat of navigating the terrain of the Web 2.0 environment, which more than likely would result in your finding out that you don’t know what you don’t know.

So, with that being said, when folks talk about “EASY money” or “EASY grant money”, or “Free Money to Change Your Life”, or things along those lines, it probably is a SCAM!  (Note: I call Matthew Lesko’s “Free Money to Change Your Life” book a “scam” because its simply a republication of government documents which are the same documents you could find yourself at your local library or by search the Government Printing Office database.  I admit, it’s a perfectly legal business, and Mr. Lesko has probably made MILLIONS selling people things they could get for FREE if they just did a little research…but I digress…).

But “EASY” doesn’t always have to be a word that denotes a SCAM.  There are plenty of tools that have been introduced in our society to make like easier.  Think of the calculator!  So, the EASY Brand Marketing Program is “EASY” in the sense that the calculator made math “EASY”.  IT IS NOT A SCAM!

But, I’ll show you this better than I can tell it to you, so stay tuned in the upcoming weeks as I talk about each of the steps of the EASY Brand Marketing Program.  

Now, in terms of the fate of the EASY Brand Marketing Program, I’m going to stick with the name for now, but remain flexibly adaptable.  Over the past few weeks, I’ve continually mentioned Step 4 of the “4-Step Common Sense Branding Strategy”, which is “Managing, Monitoring, and Tweaking Your Brand”, therefore I am surely up for some revisions if I find that my own brand needs tweaking.

Right now, I’m in the process of doing my own research and finding out what people really think about the business and its name, and what they think of whenever they see the term “EASY”.  Finding out the results should be fun.  In fact, if you look to your right, you’ll see the poll I’ve added to this blog, so feel free to give me your opinion there.

For the most part, I’ve found that people who think that “EASY” denotes a scam aren’t in my target market, and of those that are within my market, they’re favorable to the term “EASY”, so even in the early stages of research, I have a lot to think about, and in order to remain viable within my industry, I will adapt.

And speaking of revisions, there’s a “re-branding” of sorts taking place between SSS for Success and EASY Brand Marketing Specialists.  The companies are separating to further focus in their respective niche markets, where the EASY Brand Marketing Program will continue to help small businesses achieve EASY Sales, and SSS for Success will focus primarily on Specialized Social Media and Technology Consulting.

Be on the lookout for a few stylistic changes that will be happening as the EASY Brand Marketing Specialists gets their own site, and SSS for Success gets a completely new design.  

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website easybrandmarketing.info and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]easybrandmarketing.com”.

Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton

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By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.


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