When EASY is not a SCAM
It’s come to my attention that a few people have caught wind of the EASY Brand Marketing Blog and the EASY Brand Marketing Program, and have questioned the appropriateness of using the term “EASY” in relation to anything that has to do with small businesses. I get it, but for me, it was one of those things that didn’t quite jump out at me because I’m not always necessarily looking for a scam. More importantly, the original conception of the acronym that represents the steps of the branding process I’ve developed actually spelled out about 10 – 15 different words and EASY seemed like the best fit. Though the work involved in the EASY Brand Marketing Program is not easy for those doing (that is, my company) the results achieved by the benefiting company will be. Essentially, you’re hiring a company that can show you how to Establish the profile of your “ideal customer” (using market research), Analyze your product & service offerings and tailor them for your “ideal customer” (through business intelligence and analytics), Secure the most effective ways to build and maintain customer relationships (by analyzing internal and external uses of technology), and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business (by insuring your company’s brand message is solidified in print and digital mediums). It’s a long, drawn-out process, and it’s a lot of work done by my company on your behalf, and surely your cooperation and assistance are needed, if any of the work the EASY Brand Marketing Specialists team is doing is to be effective. But, in many respects, for you as the small business owner, it’s EASY. It’s saving you the time of conducting your own market research, doing your own internal operational analysis, and trying to figure out the overly complicated feat of navigating the terrain of the Web 2.0 environment, which more than likely would result in your finding out that you don’t know what you don’t know. So, with that being said, when folks talk about “EASY money” or “EASY grant money”, or “Free Money to Change Your Life”, or things along those lines, it probably is a SCAM! (Note: I call Matthew Lesko’s “Free Money to Change Your Life” book a “scam” because its simply a republication of government documents which are the same documents you could find yourself at your local library or by search the Government Printing Office database. I admit, it’s a perfectly legal business, and Mr. Lesko has probably made MILLIONS selling people things they could get for FREE if they just did a little research…but I digress…).
But “EASY” doesn’t always have to be a word that denotes a SCAM. There are plenty of tools that have been introduced in our society to make like easier. Think of the calculator! So, the EASY Brand Marketing Program is “EASY” in the sense that the calculator made math “EASY”. IT IS NOT A SCAM!
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