Posts tagged ‘Small Business’

Where SSS for Success and EASY Brand Marketing Specialists Part Ways

Hello and welcome to Small Business EASY Branding Tips and this week’s podcast.  Brought to you by EASY Brand Marketing Specialists, working to help Small Businesses Survive through EASY Sales.

Throughout many of the past 17 weeks, I’ve talked about “The Basics of Branding and Why Anyone Can Do It”, and I detailed the “4-Step Common Sense Branding Strategy” that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  

Those steps were:  
Step 1: Determining & Defining Your Brand.  
Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.  
Step 3: Launching Your Brand.  
Step 4: Managing, Monitoring & Tweaking Your Brand.  

In this week’s podcast episode, I talk about Step 4, and give a real live example of “tweaking a brand” in action, as SSS for Success separates from EASY Brand Marketing Specialists.


Over time, I’ve found that the need for Specialized Social Media and Tech Consulting is too great for it to continue to remain as just a step with the EASY Brand Marketing Program.  Plus, I’ve found that there are people who just aren’t at the stage where they’re ready for the EASY Brand Marketing Program, and that’s okay.

For this reason, I will branch off SSS for Success into a specialized market that focuses primarily on businesses that are sorely in need of Web 2.0 survival skills, and the great thing about this plan is that eventually, some of those same SSS for Success customer will become EASY Brand Marketing clients!

The EASY Brand Marketing Blog and the EASY Brand Marketing Program will stay the same, as I will continue to churn out regular content that is designed to help small business obtain sales the EASY way!


As a Small Business Branding Tips Blog visitor, you’ll see very few changes, with the exception of some of the contact information that will change, along with a few other minor things.  The content will continue to be fresh, relevant, and useful, and hopefully you’ll continue visiting this blog, and downloading our podcast, as well as taking a look at the re-branded SSS for Success company!


As always, the content of this blog will stay the same, as I continue to educate and show you the way to EASY Sales.  So, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Even though it’s not a “sad” occasion, I couldn’t help but play “It’s So Hard To Say Goodbye To Yesterday” by Boyz II Men:

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website easybrandmarketing.info and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]easybrandmarketing.com”.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time.

Have a great day!
Kindra Cotton



If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.

EASY Ways to Get Traffic to Your Website

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 

Over the past several weeks, we’ve talked about EASY Small Business Brand Marketing Tips, ways to build traffic to your website and/or blog, and “The Basics of Branding and Why Anyone Can Do It”.  We detailed the 4-Step Common Sense Branding Strategy that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand: 

  • Step 1: Determining & Defining Your Brand.
  • Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.
  • Step 3: Launching Your Brand.
  • Step 4: Managing, Monitoring & Tweaking Your Brand 

In this week’s podcast episode, we recap our previous tips, as well as highlight some more ways you can drive traffic to your website.

First, we talked about blogging and how it can be used as a way to build your reputation as an authority on your topic, by delivering timely content that insures that you stay relevant with your core audience.  Getting started with blogging is fairly easy, as you simply need to:

  • Choose a Blog Service. 
  • Customize your Blog with your brand: (e.g. blog.yourcompanyname.com or www.yourcompanysblog.com). 
  • Incorporate Good Content. 
  • Allow Reader Comments and Feedback and Cross-link and Promote other Bloggers. 

Next, we moved on to email marketing and newsletters, and how you can not only build your reputation as an authority on your topic, but you can also stay connected with your audience through email, and possibly lead them to a call to action of your choice, based on your relationship with them that has been enhanced through email marketing. 

 
Getting started with email marketing and newsletters is pretty easy too, since all you need to do is: 
 
  • Sign up for an Email Marketing Service and use all their tools effectively (especially the Analytics): MailChimp has a great “Forever Free” option that can get you started with email marketing if you don’t already have a list, or have a short list to start with.  They give you up to 500 subscribers and you can send up to 3000 emails a month on this free plan.
  •  Add people to your list (ethically). 
  • Create Interesting Topics. 
 
The next topic we talked about was podcasting (or digital audio broadcasting), and building traffic to your website through talking about your expertise via broadcasting your own radio show, that isn’t live, and people can choose to download it and listen to it at their leisure.  The great thing about podcasting is that it’s fairly simple to set up and get going, where all you need to do is: 
 
  • Create the Podcast File: Using a computer, a microphone, and some free audio recording software like “Audacity”. 
  • Upload and Store the File: With a service like LibSyn. 
  • Disseminate the File to RSS readers. 
 
Then finally, last week we talked about “EASY Search Engine Optimization (or SEO) Tips” and things you can do to be sure that your website is search engine friendly and can drive organic traffic through search results.  The main idea here was to be sure that you give search engines enough information to be able to make the right choices about the relevancy of your website in relation to keywords that are specifically optimized on each of your site’s pages.  Those tips only scratched the surface, so if you’re really interested in learning more, here’s a great resource: Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza.  It’s a great 10-in-1 book that gets into just about everything you need to know, and it gets into the finer points of Search Engine Marketing, and it also includes a $25 gift card for trying out Google AdWords. 
 
In the next few weeks, we’ll be talking more about ways that you can drive traffic to your site, specifically delving into the topics of Pay-Per-Click Advertising, and how to leverage your participation in online communities and visiting other’s blogs to continue to build your reputation with the time that will eventually lead people to your site.

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton



If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.


EASY Search Engine Optimization (or SEO) Tips: 10 Tips for Making Your Website Search Engine Friendly

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales. 
Last week, we talked about how search engines work, and laid the foundation of understanding for what needs to be done in order to search engine optimize your website.

This week, we have “10 Tips to Make Your Website More Search Engine Friendly”: 

  1. Design your site first for a blind person, then add visual elements. 
  2. Use a simple technology to build your site (like HTML).
  3. Choose unique title tags, META Description & Keyword Tags for each page. 
  4. Fill out the ALT IMAGE tag for all of your images. 
  5. Optimize each page for 2-3 keywords, with at least 250 words of text.
  6. Use keywords in your text links, and also use enriched (bold) text on keywords and within the headings and sub-heading on your page.
  7. Link to pages that are relevant to your content. 
  8. Avoid using Frames, Flash, Query Strings, and graphical navigation menus. 
  9. Avoid deep directories and long, over-hyphenated URLs. 
  10. Try the Lynx Browser (Text-based) viewer: See what search engines see when they crawl your page. 

There are TONS of resources on the web where you can learn more about this, on great resource is: Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza.  It’s a really great 10-in-1 book that gets into just about everything you need to know, and it gets into the finer points of Search Engine Marketing.  It also includes a $25 gift card for trying out Google AdWords.

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton



If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.


What Becomes of the Broken Hearted: How to Get Over Past Bad Service

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

This week’s topic is: “What Becomes of the Broken Hearted: How to Get Over Past Bad Service”.  In the podcast, I talk about some issues I’ve encountered with potential clients who are all gung-ho to move forward with their projects, but simultaneously reluctant to release the reigns of trust or loosen their purse strings for much needed services due to some bad service experiences from their past.

I offer the following suggestions to help ease the transition back to trusting service providers after you’ve been wronged in the past:

  1. Start in Small Doses: Get to know the company through smaller projects, and get a feel for what they can do, and if you like the level of service they provide to you.
  2. Allow the person you hire to exercise their expertise:  If you’ve taken the step to hire someone to complete a task, given them the breadth of space they need to complete it without hovering over them, or attempting to micromanage the process, especially if it’s in a field or area where you lack expertise. 
  3. If all else fails: Do it yourself.  That way you can make sure whatever you need to get done, get done to your satisfaction.

As a final note, for those that may have been curious, the first part of this podcast’s title “What Becomes of the Broken Hearted” is an ode to Motown legend Jimmy Ruffin, who released a song under that title in 1966 (video below).




Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton


If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!
By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.

Specials Are Ending Soon!

It has been a pleasure to offer all of the Specials that have been available at SSS for Success (EASY Brand Marketing Specialsts), but all good things, must come to an end!

As I stated when we announced them, they were only available at these prices for a LIMITED time, thus at the Close of Business on Monday, July 26, 2010, the following specials will be ending:
  • The Personal Branding Special: $150 for a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet (print is available at an additional charge).
  • The Authors Special: $150 for a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet (print is available at an additional charge).
  • The Authors SEO Special (for established authors with a web presence): $150 for a Search Engine Optimization (SEO) Analysis Report, a 60-minute Technology and Social Media Consultation, and a 30-60 Day Self-Guided SEO Action Plan.

If you’d like to take advantage of one of these specials before they end, please get in touch with us through the Contact Us page on our sss4success.com website, or call us at (615) 336-4325.

Thanks,
Kindra

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