Posts tagged ‘transparency’

When EASY is not a SCAM

Hello and welcome to Small Business EASY Branding Tips and this week’s podcast.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

It’s come to my attention that a few people have caught wind of the EASY Brand Marketing Blog and the EASY Brand Marketing Program, and have questioned the appropriateness of using the term “EASY” in relation to anything that has to do with small businesses.  I get it, but for me, it was one of those things that didn’t quite jump out at me because I’m not always necessarily looking for a scam.  More importantly, the original conception of the acronym that represents the steps of the branding process I’ve developed actually spelled out about 10 – 15 different words and EASY seemed like the best fit.  

Though the work involved in the EASY Brand Marketing Program is not easy for those doing (that is, my company) the results achieved by the benefiting company will be.  Essentially, you’re hiring a company that can show you how to Establish the profile of your “ideal customer” (using market research), Analyze your product & service offerings and tailor them for your “ideal customer” (through business intelligence and analytics), Secure the most effective ways to build and maintain customer relationships (by analyzing internal and external uses of technology), and finally Yield an enhanced brand that increases sales by attracting more customers and repeat business (by insuring your company’s brand message is solidified in print and digital mediums).

It’s a long, drawn-out process, and it’s a lot of work done by my company on your behalf, and surely your cooperation and assistance are needed, if any of the work the EASY Brand Marketing Specialists team is doing is to be effective.  But, in many respects, for you as the small business owner, it’s EASY.  It’s saving you the time of conducting your own market research, doing your own internal operational analysis, and trying to figure out the overly complicated feat of navigating the terrain of the Web 2.0 environment, which more than likely would result in your finding out that you don’t know what you don’t know.

So, with that being said, when folks talk about “EASY money” or “EASY grant money”, or “Free Money to Change Your Life”, or things along those lines, it probably is a SCAM!  (Note: I call Matthew Lesko’s “Free Money to Change Your Life” book a “scam” because its simply a republication of government documents which are the same documents you could find yourself at your local library or by search the Government Printing Office database.  I admit, it’s a perfectly legal business, and Mr. Lesko has probably made MILLIONS selling people things they could get for FREE if they just did a little research…but I digress…).

But “EASY” doesn’t always have to be a word that denotes a SCAM.  There are plenty of tools that have been introduced in our society to make like easier.  Think of the calculator!  So, the EASY Brand Marketing Program is “EASY” in the sense that the calculator made math “EASY”.  IT IS NOT A SCAM!
 

But, I’ll show you this better than I can tell it to you, so stay tuned in the upcoming weeks as I talk about each of the steps of the EASY Brand Marketing Program.  

Now, in terms of the fate of the EASY Brand Marketing Program, I’m going to stick with the name for now, but remain flexibly adaptable.  Over the past few weeks, I’ve continually mentioned Step 4 of the “4-Step Common Sense Branding Strategy”, which is “Managing, Monitoring, and Tweaking Your Brand”, therefore I am surely up for some revisions if I find that my own brand needs tweaking.

Right now, I’m in the process of doing my own research and finding out what people really think about the business and its name, and what they think of whenever they see the term “EASY”.  Finding out the results should be fun.  In fact, if you look to your right, you’ll see the poll I’ve added to this blog, so feel free to give me your opinion there.

For the most part, I’ve found that people who think that “EASY” denotes a scam aren’t in my target market, and of those that are within my market, they’re favorable to the term “EASY”, so even in the early stages of research, I have a lot to think about, and in order to remain viable within my industry, I will adapt.
 

And speaking of revisions, there’s a “re-branding” of sorts taking place between SSS for Success and EASY Brand Marketing Specialists.  The companies are separating to further focus in their respective niche markets, where the EASY Brand Marketing Program will continue to help small businesses achieve EASY Sales, and SSS for Success will focus primarily on Specialized Social Media and Technology Consulting.
 

Be on the lookout for a few stylistic changes that will be happening as the EASY Brand Marketing Specialists gets their own site, and SSS for Success gets a completely new design.  

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website easybrandmarketing.info and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]easybrandmarketing.com”.


Also you can submit your feedback about this site here: Small Business Branding Tips Blog Survey.  If you’re a Small Business Owner that has been in business for a while, please fill out this survey.  We’d really appreciate your input on both, if you have the time. 


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton



If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!

By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.

What Becomes of the Broken Hearted: How to Get Over Past Bad Service

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.

This week’s topic is: “What Becomes of the Broken Hearted: How to Get Over Past Bad Service”.  In the podcast, I talk about some issues I’ve encountered with potential clients who are all gung-ho to move forward with their projects, but simultaneously reluctant to release the reigns of trust or loosen their purse strings for much needed services due to some bad service experiences from their past.

I offer the following suggestions to help ease the transition back to trusting service providers after you’ve been wronged in the past:

  1. Start in Small Doses: Get to know the company through smaller projects, and get a feel for what they can do, and if you like the level of service they provide to you.
  2. Allow the person you hire to exercise their expertise:  If you’ve taken the step to hire someone to complete a task, given them the breadth of space they need to complete it without hovering over them, or attempting to micromanage the process, especially if it’s in a field or area where you lack expertise. 
  3. If all else fails: Do it yourself.  That way you can make sure whatever you need to get done, get done to your satisfaction.

As a final note, for those that may have been curious, the first part of this podcast’s title “What Becomes of the Broken Hearted” is an ode to Motown legend Jimmy Ruffin, who released a song under that title in 1966 (video below).




Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts[at]sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.

Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!
Kindra Cotton


If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free!
By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“.

Specials Are Ending Soon!

It has been a pleasure to offer all of the Specials that have been available at SSS for Success (EASY Brand Marketing Specialsts), but all good things, must come to an end!

As I stated when we announced them, they were only available at these prices for a LIMITED time, thus at the Close of Business on Monday, July 26, 2010, the following specials will be ending:
  • The Personal Branding Special: $150 for a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet (print is available at an additional charge).
  • The Authors Special: $150 for a 30-minute Tech/Social Media Consultation, a Professional & Stylish 4-Page Website, a personal email address (i.e. you@yourname.com), and a full-page (Color) Digital One-Sheet (print is available at an additional charge).
  • The Authors SEO Special (for established authors with a web presence): $150 for a Search Engine Optimization (SEO) Analysis Report, a 60-minute Technology and Social Media Consultation, and a 30-60 Day Self-Guided SEO Action Plan.

If you’d like to take advantage of one of these specials before they end, please get in touch with us through the Contact Us page on our sss4success.com website, or call us at (615) 336-4325.

Thanks,
Kindra

EASY Personal Branding Tips: Why You Need a Personal Brand

Hello and welcome to Small Business EASY Branding Tips.  Brought to you by SSS for Success (EASY Brand Marketing Specialists), working to help Small Businesses Survive through EASY Sales.  This week’s topic is: “EASY Personal Branding Tips: Why You Need a Personal Brand”.   

I was recently asked the importance of personal branding, and today, I want to talk about Why You Need a Personal Brand.  Whether you are a business owner, or a job seeker, there is something to be said for the level of professionalism that you project to potential clients and/or prospective employers.
 

As a personal branding strategy, I would advise that you acquire your own personal email address (e.g. you@yourname.com), in addition to a website hosted at the domain of your name for both you, as well as for your business, if for no other reason than to be proactive, rather than reactive about what’s available about you on the web.

In this week’s podcast, I give an example of how I incorporated personal branding into my own life, and how it’s helped me improve both my personal and professional life.  What I did was take control of my name, Kindra Cotton, and the information on the web about me and what you find whenever you perform a Google search for my name.

I sought to script a better narrative about me on the web, by first creating my own personal web portal, then by using blogging, podcasting, and the other social media tools like Facebook, Twitter, and LinkedIn, that I already had in my arsenal.

Within three months, I was able to change the search results for my name from obscure references from several years ago, to what you see in today’s search results, which more than likely point you to my personal web portal, or one of the many blogs, online communities, or publishing platforms that I’m associated with, most of which still probably link you back to my personal web portal.

As a business owner, its important to me to script a proper narrative about myself and my company, and in this economy, I would think it would behoove the savvy job seeker to put their best foot forward and use the web as both a business card and a resume so that potential employers can learn about you from you.

And I don’t just say this because I have created a Personal Branding Special at my company SSS for Success (EASY Brand Marketing Specialists), because I created the Special to specifically meet an immediate need I saw in the market. 

Having your own personal brand is important because it helps you take control of much of what’s available about you on the web, since you put it there.  I’ve also found that I love when people contact me and quote stuff off of my blog or personal web portal.  It tells me that what I’ve put out there to be found in Google searches is working, and that people are learning a little bit about me ahead of time, so when they call me, they’re already “warmed up”, and this is a valuable asset.  

Also keep in mind that as a business owner, you can use your personal web portal as a compliment to your businesses’ websites, and provide yet another way to feed people to your business blog or site.

Reminder: Within the next few weeks, I’m going to have a podcast episode devoted entirely to questions and answers from you, my listening audience, so please submit your Small Business Branding Questions for that upcoming episode.  You can visit our website sss4success.com and go to the Contact Us page to submit your question, or reach out to us via email at “podcasts @ sss4success.com”, or finding us on Twitter (@sss4success), or leaving a comment below.  Don’t forget to stop by our Facebook Fan Page and let us know you LIKE what we’re doing.


Finally, if by chance, you would like to learn more about how EASY Sales can help your bottom line, then give us a call at 615-336-4325.

Have a great day!

Kindra Cotton

If the player above isn’t displaying, or working properly, you can also download the podcast from iTunes for free

By the way, Transcripts are now available upon request.  If you want one, please email us at “transcripts[at]sss4success.com“. 


Transcripts Now Available Upon Request

The method of posting a long list of transcripts on the “Transcripts” page, simply isn’t working.

It isn’t efficient for us to post, and it surely isn’t efficient for readers to have to scroll for pages and pages in order to read a new week’s content.

Therefore, Transcripts are now available upon request.

If you’d like a transcript of a previously posted episode, please email “transcripts[at]sss4success.com” with the title and/or date, and we’ll get one promptly sent out to you.



If you know of a solution to getting transcripts disseminated in a more seamlessly integrated way, please let me know.
 

Thanks for your continued support.

Kindra

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