Where SSS for Success and EASY Brand Marketing Specialists Part Ways

Hello and welcome to Small Business EASY Branding Tips and this week’s podcast.  Brought to you by EASY Brand Marketing Specialists, working to help Small Businesses Survive through EASY Sales.

Throughout many of the past 17 weeks, I’ve talked about “The Basics of Branding and Why Anyone Can Do It”, and I detailed the “4-Step Common Sense Branding Strategy” that I think most small business owners should be aware of when seeking to create, build, and enhance their company’s brand.  

Those steps were:  

Step 1: Determining & Defining Your Brand.  

Step 2: Researching Your Market and Positioning Your Brand to Capitalize on a Sector of it.  

Step 3: Launching Your Brand.  

Step 4: Managing, Monitoring & Tweaking Your Brand.  

In this week’s podcast episode, I talk about Step 4, and give a real live example of “tweaking a brand” in action, as SSS for Success separates from EASY Brand Marketing Specialists.

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